We help businesses figure out how to best use digital technology and e-commerce to achieve business growth and customer experience objectives. Our consultants define strategy based on the ideal mix of technologies and platforms for your business.

We help with development of a digital road map based on the pillars of revenue generation, cost reduction, customer experience and performance improvement.

Our cross-functional expertise in MarTech, brand, customer experience, customer insight and business management can effectively drive digital transformation and development of e-commerce solutions. We will define revenue and cost budgets as well as performance KPIs to track program costs for success​.

Digital Strategy

Define the digital strategy in line with the overarching corporate and commercial strategy

Digital asset audit; Map brand’s global web presence and assess the effectiveness of each asset 

Web presence architecture and online marketing strategy

Digital road map for all relevant digital channels and tactics into one actionable plan

Oversee digital action plan and project delivery 

Web, Loyalty and Marketing Technology

Research and select the right technology for web, loyalty or marketing requirements

Create a road map to achieve centre of excellence

Help the business understand where its digital presence is now, and also what it wants to be doing down the road

Assist with review and selection of payment service providers and fraud prevention technology for online transactions 

Digital Marketing & Analytics

Develop digital marketing strategies

Marketing plans that maximize promotional campaigns to drive sales

Define key performance metrics for success of digital projects

Dashboards required for tracking of customer behaviour, digital marketing activities and e-commerce sales.

Product and Program Management

Business case and project charters for digital and customer experience projects

Subject matter expert for interaction with specialists, functional and delivery teams

Manage product development lifecycle, cost budgets and tracking mechanisms

Define and document user acceptance criteria for digital and customer experience projects

Digital Organisation – People

Digital organisation – structure and responsibility matrix 

Resourcing to build a high performing digital team for the business

Coaching the team on delivering on targets and against KPIs

E-Commerce Sales & Operations

Strategic opportunities to drive online revenue and profitability of B2B and B2C businesses

Customer feedback processes and standard operating procedures for e-commerce channels

Content Strategy

Work with your Brand, PR and Communications teams to define a tone of voice for delivery of content via digital platforms

Define content for transactional, transitional and relationship building communications via the digital platforms

Customer Experience

Define customer experience strategy, set a road map for set-up of the call centre and customer service functions within the business

Define standard operating procedures for management of the call centre to support the business

Define and deliver a fantastic online customer experience via all digital platforms to maximize customer engagement and conversion to sales